I’ve spent 20+ years inside the parts of a business most people never see: the invoices that don’t quite reconcile, the spreadsheet nobody remembers how to update, the process that only works because one person carries it around in their head. That’s not a coincidence. It’s the reason I do this work — I’ve been on the inside of exactly the kind of mess I help you untangle.
Where this comes from I’ve worked inside accounting, purchasing, and data analytics — roles where you either build a system that holds up, or spend your life patching the one that doesn’t. I’ve also spent years as an instructional designer, building the workshops, courses, and documentation that make a new system actually stick with the people who have to use it. And for a stretch, I ran four Etsy shops of my own, so I’ve felt what it’s like to be the entire operation — sales, fulfillment, customer service, and marketing, all at once, with no one else to hand it to.
What that means for you
- I can look at a messy process and see where the time is actually going — not just where you assume it’s going.
- I build the training and documentation so a new system doesn’t just work for you, it works for whoever’s helping you.
- I’ve been the solo operator wearing every hat. I’m not going to hand you a tool you don’t have time to learn.
Also available: Training & instructional design If what you need is workshops, courses, or documentation for a team learning a new system, that’s still part of what I do — you’ll find it under Training & ID Services.
Let’s talk If you’re doing the work of ten people and something in your business is taking longer than it should, that’s exactly where I start. Tell me what’s taking too long — I’ll tell you honestly whether there’s a simpler way.